Content Overload
Large volumes of product, service, industry, and company information made the website difficult to scan and understand.
Corporate Website RedesignMicrosoft SolutionsUI/UX DesignWeb Development
Brightpoint Infotech Website Redesign
Brightpoint Infotech
A modern corporate website redesign that reorganised Brightpoint Infotech’s Microsoft solutions, services, industries, and support offerings into a clearer, more credible digital experience for enterprise technology buyers.
Project Overview
Modernising the digital presence of a Microsoft solutions provider
Brightpoint Infotech needed a website that could better represent its position within the Microsoft technology ecosystem. Its existing digital presence contained extensive information but lacked the structure, visual consistency, and usability required to communicate a broad portfolio of enterprise solutions effectively. Centangle redesigned the experience around clearer information hierarchy, stronger service presentation, and a more professional visual direction, making it easier for visitors to understand Brightpoint Infotech’s capabilities, explore its Microsoft solutions, and engage with the company.
The Mandate
Create a modern website aligned with Brightpoint Infotech’s technical standing
The requirement was to modernise Brightpoint Infotech’s online presence while preserving the depth of information required by enterprise clients. The website needed to organise large volumes of content logically, reflect the company’s identity, improve user engagement, and present its Microsoft Dynamics, cloud, AI, consulting, implementation, and support capabilities through a more intuitive interface.
The Environment
A complex enterprise offering requiring clarity and professional credibility
Brightpoint Infotech operated across multiple Microsoft technologies, business functions, industries, and service areas, requiring visitors to navigate solutions for finance, operations, customer engagement, business intelligence, cloud infrastructure, consulting, implementation, and ongoing support. The redesign therefore needed to balance technical depth with simplicity, helping both informed enterprise buyers and first-time visitors identify relevant solutions and understand how the company’s different capabilities connected.
Our Role
Research, UI/UX design, development, and website maintenance
Centangle worked across research, information architecture, content organisation, interface design, website development, and ongoing maintenance. The work focused on simplifying the user journey, restructuring complex information, creating a stronger visual system, and ensuring the website supported Brightpoint Infotech’s positioning as an experienced Microsoft solutions provider.
The Challenge
Outdated Website, Complex Offering
Brightpoint Infotech had a broad portfolio of Microsoft products, consulting services, implementation capabilities, industry solutions, and customer support offerings, but the existing website did not organise this information clearly enough. Visitors needed a simpler way to understand what the company offered, which solutions were relevant, and how its services connected.
The website also needed a more modern visual experience that could reflect Brightpoint Infotech’s technical capability, enterprise credibility, and global delivery experience. The challenge was to simplify a content-heavy platform without losing the depth required by enterprise technology buyers.
Outdated Visual Experience
The previous interface did not fully reflect Brightpoint Infotech’s position as a modern Microsoft technology partner.
Unclear Information Hierarchy
Users needed a more logical path through Microsoft products, business solutions, services, industries, and support options.
Limited User Engagement
The website required stronger visual communication, clearer calls to action, and more intuitive journeys to encourage exploration and enquiry.
The Solution
A modern corporate website built around clarity, hierarchy, and enterprise credibility
Centangle redesigned Brightpoint Infotech’s website as a structured digital platform that presented its Microsoft products, business solutions, consulting services, industries, support capabilities, and company information more clearly. The new experience used organised content sections, stronger typography, modular service cards, clearer calls to action, and improved visual hierarchy to simplify complex information while maintaining alignment with Brightpoint Infotech’s established identity.
System Architecture: Brightpoint Infotech Corporate Website
Presentation Layer
Corporate Experience
Responsive Website Interface
Displays products, solutions, services, industries, resources, and contact pathways.
APPLICATION LAYER
Product and Solution Navigation
Organises Microsoft products, ERP, cloud, AI, and business applications.
Service and Industry Presentation
Structures services, support models, and industry-specific content.
Conversion and Engagement Tools
Supports enquiries, consultation prompts, and service exploration.
DATA & INTEGRATION LAYER
Product and Service Content
Manages product details, service information, and capability content.
Industry and Solution Records
Structures industry content, solution areas, and business applications.
Corporate and Resource Content
Maintains company information, blogs, updates, and resources.
Navigation and Content Hierarchy
Defines pages, menus, categories, CTAs, and content pathways.
FEATURE 01
Structured Product and Solution Navigation
Microsoft products, Dynamics 365 applications, cloud capabilities, and enterprise solutions were organised into clearer categories, helping visitors locate relevant information more efficiently.
FEATURE 02
Modular Service Presentation
Consulting, products, services, and support were presented through concise service cards and dedicated content areas that made the company’s delivery capabilities easier to understand.
FEATURE 03
Industry-Focused Content
The website connected Brightpoint Infotech’s technology offering with industries such as manufacturing, construction, retail, hospitality, automotive, and other enterprise sectors.
FEATURE 04
Modern Corporate Interface
A cleaner layout, stronger typography, improved spacing, professional imagery, and more consistent visual components created a more contemporary digital presence.
FEATURE 05
Clear Consultation Pathways
Consultation requests and contact options were integrated across the website to help users move from information discovery towards business engagement.
FEATURE 06
Responsive Website Experience
The redesigned interface was structured to maintain usability, readability, and visual consistency across desktop and mobile screen sizes.
How We Deliver It
Structured delivery from research and content analysis to redesign and maintenance
The project followed a website transformation process focused on understanding the existing content, identifying usability problems, restructuring the information hierarchy, redesigning the interface, and supporting the website after delivery.
- 01
PHASE ONE
Research and Website Review
Reviewing the existing website, service portfolio, Microsoft solutions, content volume, navigation issues, and audience requirements.
- Existing website assessment
- Content review
- Usability observations
- Redesign priorities
- 02
PHASE TWO
Information Architecture
Reorganising products, services, industries, company information, and customer journeys into a more logical website structure.
- Website hierarchy
- Navigation structure
- Content grouping
- Page relationships
- 03
PHASE THREE
UI/UX Design
Developing a modern interface direction based on Brightpoint Infotech’s branding, enterprise positioning, and content requirements.
- Visual direction
- Responsive layouts
- Service cards
- Reusable interface components
- 04
PHASE FOUR
Website Development
Translating the approved design into a responsive website with structured pages, navigation, interactions, and calls to action.
- Responsive website
- Page implementation
- Navigation system
- Conversion pathways
- 05
PHASE FIVE
Maintenance and Improvement
Supporting the website after delivery through content updates, issue resolution, visual refinements, and ongoing technical maintenance.
- Website maintenance
- Content updates
- Technical support
- Experience improvements
Measured Impact
From cluttered information to a clearer enterprise digital presence
The redesign created a more structured, visually consistent website with clearer navigation, better content organisation, and easier access to Brightpoint Infotech’s products, services, and industry solutions.
Before
- The website contained large volumes of information without a clear hierarchy.
- The design felt outdated compared with Brightpoint Infotech’s technical standing.
- Users had difficulty navigating across products, services, and industries.
- The company’s Microsoft expertise lacked a sufficiently modern digital presentation.
- Content-heavy pages reduced clarity and engagement.
After
- Information followed a clearer and more logical structure.
- The website reflected a more modern and credible enterprise identity.
- Products, services, and industries became easier to explore.
- The visual experience aligned more closely with Brightpoint Infotech’s Microsoft positioning.
- Improved layouts and user journeys supported stronger engagement.
Work With Us
Is your website no longer reflecting the strength of your business?
Centangle helps technology companies and enterprise service providers transform cluttered websites into structured digital experiences that communicate complex capabilities more clearly and support stronger customer engagement.